43 universities. 1.3 million students. 98.4% of students’ works are impacted by symptoms of mental issues, causing reputational and revenue risks for universities. Team Super will design a comprehensive program supporting students in their university journey.
Team Super is creating a program, "Wonder', with three components that provide guidance for students to transition to young-adulthood and adjust to the increased work, social and financial pressures upon entering university. The three components include informal workshops, community-building social events and home exercises. The overall goal is to help students improve well-being and seamlessly transition to university, whilst investing time to develop better self-awareness and self-care. The topics covered will be based on demand, centred around practicing mindfulness, building a loving relationship with self and managing university workloads.
Our primary targeted customers are primarily first-year university students, and secondarily later year students. Their pains are lack of guidance upon entering university in regards to the expectations of workloads, social isolation, financial responsibilities, and self-management. Our venture project will provide an accessible and comprehensive solution from which the students can learn about the tricks to thriving in university and later in life.
Through our program students can find a community passionate about building a happy, meaningful and fulfilling life. Through our workshops, students will not only gain knowledge to boost their both mental and physical health, but will also improve their relationships with friends, families and professors. They will have better knowledge of themselves, their passions and goals.
As per official statistic in 2017, there are around 1.3 million students currently enrolled in Australian Universities. 33% are commencing students and 67% are continuing students. 74% are domestic whilst 26% are international students. 75% are full-time whilst 25% are part-time students. In ANU, there are 25,500 students enrolled with 8913 of them that have commenced in 2017.
We will include various features in our program to encourage attendance and passive learning as well as active collaboration and application for students post-workshop. For example, after conducting surveys and interviews with students, we have learnt that each customer has their unique needs. Of the 50 survey participants, 81.2% of students rated university work as their main source of stress, dwarfing relationship (39.6%) and career (33.3%). This is surprising because there are already academic centres providing relevant workshops on time management, essay writing, and so on. Therefore it demonstrates a need for a more engaging workshops that encourage students to put knowledge into action. This is why one feature of our program is the seamless synthesis of the informal workshops with social interactions and exercises at home so the students can collaborate, work together and keep each other accountable.
Currently, there are several competitors in place to tackle the pain faced by our target customers. Individual counsellors aim to help the psychological wellbeing of students. Meditation/yoga/nutrition programs aim to inform students of ways to improve their mental/physical wellbeing. Walking or other types of groups aim to form a community for students to share and communicate with each other. Online platforms and apps also aim to engage students to learn and practice from the comforts of their own homes. University-based courses that teach students about happiness, however, are mostly only offered to students doing post graduate and/or health-based degrees.
All of these solutions, however, lack several unique features that our program provides. 1) Complexity is the enemy of execution. When faced with too many choices, students would choose inaction. Our program is the one stop for students to gain a holistic understanding of all the practical tools required to thrive in university and find the right resources they need to solve various problems. 2) Our program provides a community where the students can connect, interact and form genuine connections with. 3) Our program can build its reputation quickly by the word of mouth since it is on campus. 4) Our program enables students to learn as well as apply the tools during and after workshops. 5) Our program is flexible, duplicable, stress-free and can be used in different universities. 6) Our program can be certifiable and therefore encourage students to undertake and participate in the program.
Our venture will start building an audience locally in Canberra, particularly in Australian National University, University of Canberra and/or Canberra Institution of Technology. As we perfect our craft and as our program becomes better overtime, we will expand to other cities in Australia, partnering with the 43 universities in Australia.
Can you recall what your life was like during your 20s? Did you feel lost and stressed dealing with study, social life and financials? One of the largest national student surveys into the mental health of Australian students has revealed that close to 70 percent of respondents rated their mental health as poor or fair. This issue doesn't only affect students, but also their families, universities, government and future recruiters. Universities have provided some solutions, however, they are not good enough to solve the root problem due to the limited accessibility and stigma from students. For example, counselling centre has a 5-weeks waiting period. Team Super aims to create a holistic, duplicable and scalable program that helps the students to thrive in university life, successfully managing their different responsibilities and discover their goals and passion for the future. Our team has a diverse background in commerce, science and public relations. We are passionate and determined to see this program through by hacking the challenges ahead. We are looking for a mentor with similar interests and values, who can criticise our business models. Preferably with marketing experiences and stakeholder engagement skills. Looking forward to having fun with you along this journey!
We plan to interact with customers before they first arrived on campus. We will integrate into the university's orientation week program and prepare the students before they start their university journey. Since all the new uni students need to go through enrolment procedures at the beginning, such as picking up student ID, opening bank accounts and settling down accommodation, we will advertise our project by sending out brochures at Student Center, banks around campus and on-site in colleges. Social media marketing is another important avenue for us to reach the students, including Facebook, Instagram, and Snapchat.
Once we got customers' attention, they could reach to us through our website and FB group for further information and registration. Our registration process will be as simple as possible. We will create a Facebook group to encourage participations from students.
Our team is from a diverse background: commerce, science and public relations. Our research skills and ability to self-learn would help us to dig into the problems we might face and find efficient solutions in a short time. Our personal experience as uni students allows us to better understand customers' pains and expectation, therefore creating a program specifically designed to cater to customers' needs.
We also have strong networks across campus, such as student clubs, college communities and uni administrations. This would help us to market and conduct workshops widely. The study and work experience in commerce developed our team member capability to make strategic and practical business and financial plan to track our process and make our venture a reality.
After discussing and polishing our ideas for a few weeks, we've got a clear project vision and customer target. At the current stage, we are talking to people from different departments on campus, trying to build a more complete customer profile and designing our program based on it.
Marketing strategies (online and offline)
Expertise in different fields of the workshops
We welcome any sort of advice or discussion! Feel free to shoot us a message if you are keen to collaborate or talk!
Venue: $0 - $200 per session (5 workshops)
Catering: $150 - $300 per session (5 workshops + 5 social events)
Instructor: $200 per sessions depending on the instructor (5 workshops)
Workshop material: $200 per session
Pre-workshop material: $1000
Marketing & Website: $2500
Staffing costs: $3000
------------------------------------------Total: ~$10,000 - $12,500
-CBE contact: Alison Munro
-President of PARSA and ANUSA, student societies
Resources: Fundings and marketing
Return: Help them to achieve their goals of improving students'
-Yoga & Meditation institution
-Career/Counselling Center/Academic Learning Center
Resources: workshop designers and conductors
Return: reputation, profits, fulfillment
Resources: moderate fundings, propagating
Return: exposure to students as potential future employers, reputation, campus presence
- Universities who are willing to invest in providing a series of workshops to help their students have a better university experience.
The students of our customers would have the tools and supporting community to better manage their time, overcome difficulties, find a future direction and build trusting relationships with each other.
We are contracted as a third-party supplier and the university can pay us program management fees per year.
They are willing and able to pay because
- University departments are funded for more than $30,000 per year.
- Mental health issues are of large concerns to universities as they are sources of reputational risks and student drop-outs.
- University does not have appropriate human resources.
Therefore, with the right connections and expertise, we can provide specialised services to universities regarding providing a well-integrated program helping i) first-year students to adjust to university; ii) later year students to better manage their time and social connections.