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Aberrant Realities

Aberrant Realities

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Aberrant Realities is a VR startup company consisting of game and software developers with a passion for emerging technologies. Besides working on our own IP we also provide services for commercial projects.

Venture Concept Overview

Aberrant Realities is an independent game development studio of 7 like-minded individuals with experience in a variety of game development fields, as well as skills we have learnt through the Graduate Diploma of Management and Learning some of us are undertaking at the Academy of Interactive Entertainment.  We have a heavy focus on developing highly polished Virtual Reality experiences for the HTC Vive and Oculus Rift. Our goal is to become one of the leading VR game development studios, and to do this we are currently in the process of launching our first I.P, Double Shot.

 

Double Shot is a fast-paced action and bartending simulator that has players mixing drinks, shooting enemies and racking up high scores in a world that is a throwback to the great action movies of the 1980s. By capitalising on the current popularity of 80s synthwave and inspired by modern tributes like Hotline Miami and Kung Fury, we aim to create an experience that will satisfy current VR users, as well as encourage new users to pick up our game. We currently have several iterations of playable builds of the game, which we are using for promotional and testing purposes.

 

We are in a fortunate position as game developers to have multiple distribution platforms; these being Steam, Viveport, Oculus Store, and itch.io. Using these distributors, we are able to reach a global market and distribute our game through these trusted and highly regarded platforms. We aim to release Double Shot in February 2018, with a playable demo available as early as December 2017.

 

Our competitors have seen significant sales numbers, ranging from 100,000-200,000 customers over a period of a year. This indicates that the VR market is a viable and lucrative opportunity.  We are confident that our game can stand toe-to-toe with our competitors due to the fact that we have unique and innovative mechanics, and a distinctive and popular theme that has not been capitalised on by any of our direct competitors.

 

We have also received mentorship and support from a number of businesses and organisations in Canberra, including Gameplus, Ghostbolt Games, Millpost Technologies, Crick Media, and Coordinate. Using the lessons we have learnt from these entities and individuals, we have created a lean and agile business model with extremely low overheads. In order to hit our February release date, we would need $10,000 for showcasing our game at events like PAX Melbourne, as well as software and hardware which is required for the development of Double Shot, as the equipment we have received from AIE will no longer be available to us from December.

 

We have received overwhelmingly positive feedback from playtesters and the general public at private and public events, and are confident that Double Shot can be a success. We will be using revenue from Double Shot as an opportunity to continue the growth of our business and fund the further development of our own I.P.

The Idea

Double Shot is a fast-paced action and bartending simulator that has players mixing drinks, shooting enemies and racking up high scores in a world that is a throwback to the great action movies of the 1980s. By capitalising on the current popularity of 80s synthwave and inspired by modern tributes like Hotline Miami and Kung Fury, we aim to create an experience that will satisfy current VR users, as well as encourage new users to pick up our game.

 

VR is a unique and interesting market, typical VR users spend a lot more on average on games than users who play traditional games, but there are much fewer quality titles available to VR users, which is a market we intend to capitalise on.

 

The Market

We have identified several key customer segments for Double Shot:

  • VR users are typically aged 25-35 with a large amount of disposable income
  • Streamers and Youtubers who stream VR are hungry for more titles to showcase to their audience
  • People with an interest in 80s nostalgia and synthwave have only a few notable games that satisfy this popular niche
  • Convention-goers who attend events such as PAX, SXSW, E3 and other conventions are often drawn to VR showcases

 

VR users spend on average $274.38 per year versus the $79.21 per year spending of online shoppers who purchased console, mobile, and PC games. (source: intelligence.slice.com)

 

According to a 2015 survey conducted, around 64-80% of all participants were interested in Virtual Reality across a wide variety of generations (source: www.emarketer.com)

 

Based off of this research, as well as the fact that the VR userbase is growing rapidly due to the fact that price of VR hardware is dropping, we are confident that we will be able to be successful in our development and sale of VR games.

 

 

The Competition

We have identified several competitors who have released games, these include:

-Robo Recall ($46.99AUD) 

– Job Simulator ($29.99USD) ~150,000 owners

– Raw Data ($39.99USD) ~100,000 owners

– Space Pirate Trainer ($14.99USD) ~130,000 owners

Seeing these sale numbers has reinforced to us that VR is a commercially viable market, and in order to distinguish ourselves from our competitors we are doing the following:

– Using unique and interesting mechanics that have only been briefly explored by other games

– Providing a unique and fresh theme to our game that is popular and reaches out beyond the typical VR audience while still being inclusive

– Providing VR users with an attractive price point while still maintaining a reasonable profit for our efforts

The Vision

We have several goals for this project:

 

  • To generate revenue through the release of Double Shot and the contract work we do to continue to fund the development of our own IP
  • To gain critical acclaim and create a strong fanbase
  • To further the case for game development in Australia, as well as to showcase the strong creative talent that is contained in our company.
  • To provide users with hours of fun and enjoyment, we are committed to this goal especially as our passion has always been to create fun and enjoyable experiences.

Mentor Pitch

Double Shot is a fast paced action-bartending shooter using the latest and greatest VR technology to make you feel like the badass from every 80s action movie you ever watched, but even cooler. Players will have to balance serving drinks and shooting bad guys in this race against time to prove you’re the best gun slinging bartender around.

Video pitch

The Customer Experience

We have multiple channels to engage with our customers – these include:

 

– Mailing lists

– Social Media

– Developer blogs

– Conventions

– Person to Person communication

 

As game developers we also have access to multiple distribution channels:

-Steam (largest game distribution platform, 125 million active users)

– Oculus Store (direct distribution platform by hardware developers)

– Viveport (direct distribution platform by hardware developers)

– itch.io (high concentration of indie developers, DRM free which is attractive to some customers)

The Team

We are a team of highly qualified Game Developers that work together in an office in Gameplus. Aside from our contract work in the VR field, we have also worked on traditional and VR games. We are part of a collaborative working space in Gameplus and have various business and development contacts that we have accumulated. We are in a unique position to be able to generate content rapidly with low overheads. All of our skills, both game development and business related, are in-house and are proven to be effective based on our success in the past 8 months.

 

So far, we have a working prototype build of double shot that has been met with an overwhelmingly positive response from the 100+ users who have engaged with our product.

Our Partners

We need:

– Marketing advice

– Advice on distribution platforms and how to reach a larger audience

– Advice on approaching publishers and legal advice on potential contracts

– Capital to support the release of Double Shot by February 

Funding Sought

In order to hit our February release date, we would need $10,000 for showcasing our game at events like PAX Melbourne, as well as software and hardware which is required for the development of Double Shot, as the equipment we have received from AIE will no longer be available to us from December.

 

We are also applying for funding from the AIE Incubator fund, which will help cover some of our other costs, we are also exploring other potential avenues of funding, however, there are very few available to us currently.

Our Partners

We are already partnered with Gameplus, who have offered us extremely low-cost office space, as well as the opportunity to network with fellow developers and learn from their wealth of experience. We are also partnered with Millpost Technologies, who have provided us employment for contract work as well as an incredibly large and valuable amount of business advice. On top of this, we have also established strong working relationships with some of our clients from previous projects, who are always willing to offer us advice and feedback about our products. We have also gained a small but passionate following on social media, and thanks to their support, as well as those who have played the game, are confident that we can make Double Shot into a great game and an amazing experience for all involved. In return, we are providing those who have supported us with not only special thanks but also the opportunity to continue to grow with us as both people and businesses thanks to our unique skillsets and creative visions.

Capturing Value

 

 

After conducting market research, as well as conversing with our potential customers, we arrived at a price point of around $24.99 USD. We want Double Shot to be available for a lower price point to encourage sales by having a more attractive price point to consumers than our competitors. After looking at our competitors, we determined this was the ideal price point for our product.