A significant problem in modern life is managing charge on personal devices. Chargers are cumbersome to transport at all times, and there is always the risk that power will not be available at one’s destination. At Pixelated Induction, we have designed the world’s first customisable large-area wireless charging solution, which will allow users to effortlessly charge their personal devices while away from home. Users can charge their personal devices by placing them anywhere on the flat surface of a piece of furniture embedded with this technology. This is unlike the small wireless charging pads or local embedded charging surfaces currently on the market. Our vision for this product is that it will transform peoples’ expectations about the availability of power, becoming as ubiquitous as WiFi.
We seek to target two primary markets; airport business lounges and large café and fast food chains. By equipping their surfaces with our technology, these businesses stand to gain a competitive advantage, increasing patronage and sales. Our proposed business strategy involves a two-stage entry into the market: initially we will enter the airport business lounge market, where airlines are motivated to provide more luxurious services. We have characterised this market as requiring fewer, higher-value products. Securing a sale of several tables in this market will bring us to profitability through value-based pricing. Our first target customer for this market would be Canberra Airport, as it is developing into a world-class international travel hub and is an ideal testing platform for new luxury goods. After securing a sale in this market, we plan to use the demonstration of the technology to negotiate contracts with international café and restaurants. This will allow rapid growth into the international market.
We aim to establish a close partnership with an industrial design firm in Canberra. Working with an industrial design firm will help establish contracts for retrofitting in existing businesses, particularly business lounges. It will also open new markets to provide standalone furniture for consumers and businesses.
We are a team of five final-year engineers at the ANU, which to date has been the primary location for development of our IP. We are skilled in Systems Engineering and design, with diverse technical specialisations. All members also have research and development experience, which has been key to developing a useful prototype. Our team has all worked together previously, leveraging our diverse perspectives and knowledge for previous design tasks.
Funding from IACT will help transform our prototype into a professional, easily manufactured product, and also to have it patented and certified. This will lead us to our first major sale, whereupon the profits from the sales will drive further development.