The entertainment industry is finding it harder to connect with audiences. With the diversification of media, the traditional channels of advertising are all but extinct. We talked to producers and distributors at film conventions around the world that needed a new way to connect, needing audiences even before they started raising finances.
Crick Films tells narrative across a transmedia environment reaching many niches and revenue streams all at once. No story would be told on one platform, the consumer would be drawn in with the minimum viable product, and then move up to pay for online videos, or comics, or mobile games. Each platform will be a self-contained story but will deepen the characters and the narrative overall. A mass audience will be built through literature, mobile games, comics and web series before the highest grossing product is released. It’s a marketing strategy that makes money.
We’re a team consisting of writers, producers, designers, artists and programmers. And through partnerships with companies like Digital Natives, ScreenCraft, AIE and the ACT Writers Guild we can outsource any overflow to Canberran artists and companies, continuing to build the local industry. We want to build our reputation, audience and capital through client work and then pivot to becoming full time content creators, producing story worlds that breach platforms from traditional books to future AR. The funding from IACT will allow us to work on our prototype story world ‘The Last Time Traveller‘, and to travel to markets to connect with new clients.